Comment by noirbot

Perhaps, but isn't the value of Kagi that it's user-tunable? If you open a page and it's distasteful to you, you can remove it from future searches, and you can uprank the sites you find useful. Related, no idea if they actually do it, but presumably, Kagi is getting signal from that about what people find useful, and integrating that into their rankings.

If I run into SEO crap on Google, I'm not sure they ever know I hated it and went elsewhere. They see that I searched and I clicked, and they got their money and don't care.