Comment by alimnes

Many people are choosing Rust because they want to use Rust. Rust has the reputation being "the best" programming language: Fast, safe, reliable, modern. I can rely on that very much. Who wouldn't like the feeling of using the best tech for their project.

What many overlook is that using Rust has very high costs, but the edge over alternative languages is often only marginally - depending on the use case of course.

Those costs of Rust get in the way of developing the actual product. You loose speed, efficiency, but potentially gain no benefit to the users of your product.