Comment by ghaff

>quick, easy, and good value

And for many, especially perhaps people out of their twenties, they want something at a level above the traditional fast food chains.

But I basically agree. If I have to I'll go to a standard dinner chain either because there aren't other options where I am or I'm dragged there by friends. But I'd never do it around home and would try to do my best to find other options when traveling--although, on the road, some brand recognition of this isn't awful may be a trigger.