Comment by jacoblambda
8 months ago
It's not just 10k a month. it's 10k a month for the plan that allows you to BYOIP (Bring your own IP addresses). That was cloudflare's issue.
Their business was causing IP reputation damage and all plans but the enterprise BYOIP plans share the same IP pool.
Essentially it was "use your own IP pool and pay us for the cost of maintaining that pool for you or GTFO".
This wasn't just a normal sales rep hitting them up. This was trust and safety (i.e. the moderation team) coming to them with a compromise that would allow them to stay on the platform. They chose against that and were dragging their feet.
The timeline of the article also really makes this clear. This wasn't over the course of 24 hours. This started a full 4 weeks prior with sustained back and forth. They only included a few images of emails from the discussions but the article makes clear that there was more discussion happening.
And to quote the article. After receiving the ultimatum, they got an entire extra week to deliberate.
> We managed to buy a week of time by letting it escalate to our CEO and CTO and having them talk directly with Cloudflare.
Then finally when they told CF that they were just buying time while looking to move elsewhere, CF dropped their act of goodwill and the moderation team resumed the moderation action they would have taken in the first place had this been a smaller account.
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So yeah it sounds bad from the snippets but this was basically "hey you are a big customer and you are breaking rules we would normally ban anyone else for but if you can compensate us we'll spend the labor hours and infra to let you keep operating in your own little quarantine box.". So this really should be seen as an act of goodwill rather than malice.
You can't start the timeline from the first email, because clearly Cloudflare didn't communicate the actual issue to the customer. (Yes, the customer could be lying about what was said in that meeting, and they could have been told what the problem was rather than it being just Cloudflare trying to upsell them the enterprise plan without telling why. But then the "omg, we just discovered a problem with your site during a routine inspection!" email sent two weeks later wouldn't make sense.)
They also were clearly lying in those email messages: The second email says that domain rotation is strictly forbidden, but a few days later in the third email they're explicitly selling features for rotating domains more effectively.
And sorry, but a company selling "we'll override the Trust and Safety team if you pay us $$$" is absolutely unacceptable. There are only two options, both bad. Either they're not running a real TnS operation, but just pretend-staff one in order to run these kinds of shakedown operations. Or they're running a real TnS team that found a real problem but are letting sales people override the TnS team's honest judgement.
> So this really should be seen as an act of goodwill rather than malice.
It's called "extortion"
Of course not
You put yourself in a bad spot. We can either kick you out or work (for a price) to help you.
Extortion ? Hardly. Nobody work for free, you know.
It's not extortion if you would have been banned off the platform flat out had you been a smaller account.
Threatening to ban someone unless they pay you is extortion.