Comment by DannyBee

France is not a big market for Google.

The entire ad revenue market (desktop + mobile + social + ....) in France, in 2023, was 5.8 billion dollars (The spread in public sources data seems to be 5.0billion-6.2 billion, so i just took the high side)

1. Google made over $240 billion in ad revenue in 2023, so even if it had 100% of all ads revenue in France, France would only account for 2.5% of Google's revenue.

2. However, Google's share in France is nowhere close to 100%. Search + Display overall is currently sitting at 20-25% of the french ad revenue above (same sources). Let's assume Google has 100% market share in France in those areas.

Then France would account for about 1.25 billion dollars of revenue for google, or about 0.5 percent of Google's revenue. Which is not a lot.

But it's still something. Or it would be, except:

3. France has fined Google 224 million so far in 2024.

Google's margins are around 25%. So that 1.25 billion of revenue produces around 312.5 million of profit. Maybe less

Of which they've been fined 224 million :)

If Google gets fined in France again this year, it would probably be operating at a loss.