Comment by TeMPOraL

I know this under "selection bias", so now we have three contenders.

Still, I'm not sure if it's a big factor. You likely know who is vegan in your circles, because veganism is unusual enough to be a good topic for gossip, you can easily see it when sharing a meal with someone, and it's also something you'd like to know when inviting people over, if you want to be a good host. So I think a more relevant estimate would be number of vegans you know vs. how many of them announce their veganism at the earliest opportunity.