Comment by imiric

I don't get your point.

There is no way to confirm whether you've watched an ad with existing systems either. Ad impression / click / PPC fraud is rampant, and adtech is in a perpetual battle to detect and prevent it.

A solution like BAT isn't meant to address fraud. It's meant to address user privacy and monetization of web services by serving ads that don't track the user, and by allowing the user to directly support the services they use.

The fact advertisers have inserted themselves as middlemen between consumers and producers for decades now has corrupted all forms of media, not just the internet. The solution by Brave is not perfect, but it's certainly a step in the right direction. Without such solutions user privacy and experience on the internet will inevitably continue to degrade, as publishers optimize creating content specifically designed to please advertisers, and adtech optimizes systems designed to extract as much data from users as possible.

Advertising is an absolute scourge on humanity. As we move towards a transhumanist future, I shudder to imagine the machiavellian ideas adtech has in store for us. They've already experimented with face and eye tracking, and I'm sure they're thinking of ways of injecting ads directly into our brain... We should be open to any alternative solution that steers us away from this future, even if it's not perfect.