Comment by lovethevoid
2 years ago
It’s also so annoying circular. We spend money to get more clients but this stops being effective at a certain point so now you’re just spending money to advertise for the sake of it or the status, and could even be losing money by doing so.
In my experience, the fear of missing out is a big driver for companies to continue to throw good money after bad in marketing. Maybe Facebook ads aren't driving as much traffic to your company as it used to, but if you give it up and all your competitors still use it it's pretty understandable to worry about falling behind the market.