Comment by scotty79

I think the user intent matters. When I go to Netflix to choose what I want to watch the last thing I want is to be dropped into the middle of random content. I hate auto playing videos when I'm trying to decide if I even want to watch this.

On the other hand when I go to tiktok I get thrown into a random content at every finger flick and I'm delighted because that's exactly why I went there.

If Netflix had well personalized mini tiktok mode serving interesting scenes from the movies you can watch there it could do wonderfully.

Interesting movie scenes is entire genre of tiktok videos. Another movie related genre is narrated summaries of weird movies. This requires bit of work to prepare but still could do well.