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Comment by dageshi

1 year ago

> Netflix at one point felt like the end of piracy, because it was becoming the portal to all great video content. Then everyone wanted a slice of the pie and started their own platform.

In other words, we got competition. If Netflix remained the sole streaming platform of significance it would be lumped in with the monopoly talk that clouds Google, Amazon, Apple and the other trillion dollar corporations.

If anything this is a good thing, competition happened before Netflix could dominate completely.

> In other words, we got competition. If Netflix remained the sole streaming platform of significance it would be lumped in with the monopoly talk that clouds Google, Amazon, Apple and the other trillion dollar corporations.

This "competition" increased prices, which is not the desired result from competition. The problem is that copyright holders have too much power over their content, especially older content. If copyright holders were required to license content to anyone who wished to publish or redistribute it after, say, 10 years of initial publishing, that would be a form of competition that would decrease prices.

  • > This "competition" increased prices

    That would have happened anyway.

    The only reason early Netflix was so cheap was because they negotiated streaming access to large swathes of content, because the rights holders thought licensing for streaming was worthless and leased them for a pittance.

    That sweetheart deal was never going to last past Netflix's original gen contract expirations.

    • Right. This "competition" isn't, because most of it is run by the same folks that determine whether or not Netflix exists as an ongoing concern.

      It's a HUGE fuckin shame that American Broadcasting Companies, Inc. v. Aereo, Inc. was decided the way it was. Otherwise, Netflix could get out of the stranglehold that the movie studios surely have it in by buying DVDs and either mailing them or streaming their contents to subscribers. [0]

      [0] The implication here is that the movie studios are threatening to refuse to renew streaming licenses for their movies if Netflix goes back to mailing DVDs at scale. If Netflix could format-shift those DVDs in real time with a one-customer-per-DVD setup, not only would Netflix have some leverage, they wouldn't be beholden to arbitrary and capricious licensing agreements at all.

    • Maybe not with the existing rules. I expect regions with more consumer friendly legislature might stop exclusive licensing deals (Game of Thrones exclusively on) and vertical integration (of course Disney content is exclusive to the Disney channel). Streaming has been around long enough and successful enough that you can consider it infrastructure and legislate it as such. Especially in countries where any 'lost revenue' was going to be lost overseas in any case.

Some competition, in the wrong place.

Exclusive licencing is the problem, giving a 'monopoly' of sorts on streaming particular content. If everything was available everywhere, they just paid pay per view royalties say, then we'd have proper competition on pricing models & the quality of service provided.

Steam has locked up the gaming market on PCs and so far it has been all upside. The decline of Netflix and the proliferation of generally worse alternatives has not been a boon for anyone but rent-seekers. This theory of competition is not holding up here.

  • I think Steam is an anomaly, not the rule for monopolies. Steam is privately owned with long term stable leadership. They are generating a crazy amount of money and are able to be content with that.

    If steam went public and had the usual revolving door of MBA CEOs keen to "maximize efficiencies", you can bet that Steam would turn just as malign as the adtech industry.

    • I concur on all points, though I think there's something else than public ownership at fault per se. Publicly traded corporations were once considered an innovation and improvement over private ownership. Something went awry over the years, and private equity is presently giving a bad name to private ownership too.

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  • The barrier to entry to compete with steam is a newspaper ad, a CD-R writer (or usb stick) an envelope and a stamp. There are a million ways to deliver software. You can setup a website as a front to an S3 bucket and then just pay per download of the file. You have epic, origin gog, greenman gaming etc they all exist, but people choose to buy their games on steam, and publishers choose to sell their games there despite the 30% cut. I wouldn't call it "locking up", they just provide a Better Service to customers.

    The last game I bought that wasn't on steam was probably Kerbal Space Program, in ~2014, and later converted my key to Steam when the option presented itself.

    *Epic offers 0% cut for the first year to most indie games

  • > Steam has locked up the gaming market on PCs and so far it has been all upside.

    GoG exists too, and just like what happened with streaming services, gaming companies have pushed out their own shitty platforms full of DRM and spying. Steam is still #1 though.

  • steam locked up nothing. you are free to publish your games on other platforms.

    • It's a colloquialism not a legal statement. Steam sells more games than all other PC distribution channels combined, and has done for many years now.

> If Netflix remained the sole streaming platform of significance it would be lumped in with the monopoly talk....

Spotify, Google, Amazon, Apple, Tidal all manage to have almost comprehensive music catalogs for me to stream. It's rare that I find something on one platform that isn't on another (Some artist exceptions exist, and are rare).

Pick 10 random films off the AFI top 100 list and tell me how to stream them. How many services do I need to watch them "for free".

Consumers want a single point of access to content. If I want to listen to a song I go to my music platform, if I want to watch content I go to the web to find out who has it... That friction is what consumers dont want or need.

  • That's because music costs barely anything to create vs tv/movies and the digitally distributed track is basically just advertising for the music creators merch, sponsorship deals, live gigs where they make their real money.

    You can tell that's the case because practically every piece of music created has been put on youtube while nobody puts tv/movies on youtube for free.

    So your spotify equivalent for tv/movies is going to cost $100+ a month, perhaps more because tv/movies are that much more expensive to make and that's what you were paying for cable back in the day.

    But people think everything could cost $20 at most, so that's why we're going to have 10 or so streaming services and frankly that's way better than the old cable days.

    • CD's used to cost 20 bucks, artists used to make money on their sales.

      Now they don't.

      There are movies that "don't make money" because of shady accounting practices.

      And I paid 100 bucks for cable for the same reason that you pay 100 bucks for internet now, lack of competition.

      > while nobody puts tv/movies on youtube for free

      There are plenty of people creating content on YouTube for what YouTube is willing to give them... and that isn't much. They have a working model because they keep creating content, not trying to squeeze every drop from the juice (over and over).

      You might want to go back and look at the Paramount Decree. We would not be here if it was extended to streaming rather than allowed to expire.

    • No, that's because music licensing has been collected together into one or two monopolistic licensing schemes in every country. Most countries do it via a government agency, the US does it with BMI and ASCAP. It's actually kind of surprising the US hasn't broken up BMI & ASCAP with anti-trust, but they've got special dispensation just like the NFL.

      Legislatures could bring in a compulsory licensing scheme for movies similar to BMI and ASCAP.

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Almost all criticisms of monopolies comes from the abuse they enable. On an abstract level, a monopoly is the best option, because it removes so much extra cost, and has the ultimate scaling factor. Like early Netflix with it's seemingly infinite catalog.

In practice, of course, monopolies under capitalism exist specifically to exploit it, making things far worse for customers in the long run.

Steam is, to me, the closest we have to a benevolent monopoly. A monopoly that exists purely because it offers the best product.

  • Yes well the definition of "monopoly" seems to vary a bit on HN, often it means "large company I don't like".

    I've heard people on this site argue that Apple has a monopoly on smartphones because they don't like Android and so their only choice is iPhone and since Apple controls iPhone 100% it's therefore a monopoly.

    • I suspect people make that argument because they are unaware of the word duopoly. Functionally, a duopoly isn't much different from a monopoly. The market would be far better off if there were 4 or more players.

      In the context of smartphones, the vertical integrations don't help with the "monopoly" perception, either. Once you've decided to get an iPhone hardware device, your only choice is to use the Apple app store, and if you want something out of the Apple app store, your only choice is to get an iPhone. Android phones are a little more lenient in that there are at least multiple app stores, but you still have the tight coupling between the hardware and the OS despite smartphones fundamentally being ARM devices with touchscreens.

      Were smartphones more like PCs, you could buy an iPhone and put Android on it, then use any of the iOS, Google Play, or Amazon stores to install apps. Or, perhaps you'd prefer to buy a Samsung Galaxy S24 and put iOS on it, and install apps from any of the many app stores just the same.

      I'd be at least as irritated with the PC market if I had to buy a Dell PC to access Steam and it only allowed installing from Steam, an HP PC was linked 1:1 with the Epic store, Alienware PCs were linked 1:1 with the Origin store, etc. and building your own machine was no longer possible, though at least you'd still have more options than with phones.

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> In other words, we got competition.

No, we got fragmentation. If we had competition I could pay netflix to watch the same content that I could otherwise watch on hulu if I made the choice to pay hulu instead.

Since everyone has their own exclusive content paywalled off behind their own services, we're stuck with lot of tiny monopolies.

That's why prices are skyrocketing, and we have a bunch of examples of shitty/infuriating interfaces that get in the way of users and prevent them from what they want, instead of a battle between streaming services to offer the best/most features users want at the lowest prices.