Comment by jaredwiener
1 year ago
Thank you for trying it out -- "top stories" is a generic feed; I'd encourage you to sign up for a free account and follow authors and topics you're interested in.
That said, this point --
> Most importantly, the cost has to be no more than the site would get for serving that visitor ads.
is the disconnect. The ads aren't providing enough revenue to be self-sufficient. Hence the paywalls.
I hear you, however, firms that took ad sales back in house instead of auction, and went back to pairing ads with content instead of profiling each visitor, found they increased both ad revenue and user satisfaction. They were able to cover costs again. Separately, many who took time to build, say, substacks, found they could cover costs if audience and content were a match.
Most folks never look up from the adwords grind to consider that the whole existing ecosystem is misguided, and something from before might be better.
Excessive rent extraction, and content that targets ad revenue instead of sustained interest, seem to be where most sustainability gets lost. An auction engine at the heart of both these broken models accelerates the enrichment of the rent extractors and the decline of sustainability.