Comment by ncruces
1 year ago
If it isn't conscious site by site, you're not volunteering your payment data to the site: you're giving it to a middle man.
Then, the middle man who sets this up goes all Apple and says they rule the customer experience, they bring all the value, and they're entitled to eat 30% of everything because reasons.
Then, they either become a huge monopoly, like Apple, for as long as they can keep consumers and producers captive, or for some reason (regulation, actual competition) some other huge business gets into it and balkanizes it (like Netflix, which was a “good” middleman for consumers, until 10 other 800lb gorillas got in there, and now it's worse than à la carte cable).
No, that's not what I'm suggesting at all.
I'm saying all this is built into your platform of choice, both IAP frameworks available on your platform of choice, and browsers available through that platform's distribution of choice, therefore let publishers register with the platforms (or post keys and coordinates in DNS, or whatever), and the platforms distribute that to the publishers.
Google shouldn't even care if they lose a percentage of ad revenue if they get the same percentage of direct subscription. Meanwhile, Apple gets the benefit of pennies per traffic (not a cash flow they are in today) without the tarnish of being for the advertisers instead of the users and creators.
Brave (with BAT) and others have toyed with such models, but they're from the wrong vantage, and the marketplace needs too many legs of the stool built to bootstrap. Leveraging legs that are already there could make this plausible.