Comment by hibikir
1 year ago
When google won, they were still having 2 text ads per page with a noticeable different font and style as the search results. It was trivial to point out the ad. All the ad growth, from the sensible to the massive, and the change to their relationship with SEO, all occurred after the competition had been sent down to, at best, the single digits
Yes, which is the point I was trying to make. I don’t think what we see is the cruel SEO victory over a valiant, but ultimately doomed defence by google. What we see is revenue optimization, that also happens to benefit SEO’s.