Comment by willyt

In a country of ~300 million people and with billions of people speaking English or having English as a second language that doesn’t sound like that many? If I bought the paper edition of the NYT most days for $2 that would be ~$600/yr in which case the online subscription would be good value and they would probably keep those subscribers as they are already demonstrating that they are dedicated repeat customers. If they also added the option to add 15 article reads to your account every now and then for $2 they would create a digital equivalent for the kind of person who buys a paper now and then.