Comment by datavirtue

One problem with this kind of strategy is that brands often become enshrined when you aren’t looking. While the last time I was looking for kitchen appliances GE was pretty good, how do I know that in the past few years they haven’t been bought out by a private equity firm and started having their brand slapped on random low quality products?

I might add a couple other brands but, yeah, you probably won't go too wrong.