Comment by ethbr1
1 year ago
Strong brand value seems like insurance.
You don't think about it when you don't need it, but it bails your ass out of otherwise-impossible situations when you do need it.
Everything's fine for uninsured property... until it's not.
I would say you could trade hard-earned goodwill and respect for a number of different things, maybe because it is such an unquantifiable asset.
I think earned leadership can be legitimately exploited where everybody wins up to a point, and if you put your mind to it you can engineer an operation to approach that point more successfully than those who do not.
You could be monetizing your "prestige", at a maximum sustainable level, without drawing down the asset.
OTOH it would be possible to go overboard on the march to maximum monetization, and arrive where the asset begins to dwindle. It may not be such a clear picture since it's so unquantifiable, and dwindling returns as a consequence can be some of the most easily misattributed.