← Back to context

Comment by alexpotato

1 year ago

Rory Sutherland has a great take on this which is (paraphrasing and my own interpretation):

Innovation is a lot easier when you have a lot of money to spend on R&D. In order to get that money, you can't compete on price b/c that's a race to the bottom. Instead, you want to focus on quality and/or customer service so that you become a monopoly and then can use monopoly profits to innovate to higher quality products and services.

Clip: https://www.tiktok.com/@rorysutherlandclips/video/7314765561...

classical MBA says that a firm can compete on price OR branding, unfair advantages (moat) notwithstanding. Competition in commodities is difficult but not impossible given a rational economic environment. Some would say that the modern expectation of returns on investment are irrational, and warp the economics around them too.