Comment by InsideOutSanta

But that is how it works, isn't it? They're saying, "we want to make the Internet available to as many people as possible." They don't want the light pollution, and they don't create the light pollution.

It's analogous to the Fox example in the article, where somebody at the top says, "we want high viewership." They don't want their employees to lie to their audience, and they don't force them to lie to their audience.

Does the Fox leadership at some point become aware that "lying to the audience" is a result of their performance goals, just like the decision makers at Starlink become aware that light pollution is a result of their goals? They very likely do. Does that make them feel accountable for the negative side effects? Probably not, because they didn't tell anyone to lie and pollute the skies, somebody else did that.