Comment by fellowniusmonk

What's interesting is to see the overlap between NASA and MOMA in the simplicity and clarity of design.

I personally refer to my style as "Marketing Brutalism".

Have a goal for the end user (an action or an enlightenment depending on the sites purpose.)

Make it clear and concise.

Good enough is a feast. You just need to appear 51% trustworthy.

If you are IBM in the 80s and you've successfully promulgated the meme "No one ever got fired for choosing IBM" than you are already there.

This is of course assuming a blind exposure, and you've done nothing to get people to tie their identity to your brand, once a persons personality is wrapped in your brand you just have to shovel products in front of their face and their families faces during the holidays.