Comment by mirekrusin

Yet, that's how you sustain your job, get promoted and have more responsibility over time – large number of people don't seem to get this simple fact that your customer is whoever pays your salary and it's your job to make them happy.

It could be as well called “doing your job”. “Shipping” your job/work doesn’t seem like a stretch - especially that definition is clearly stated in the article. It’s also nice play of words that emphasises the fact that many people seem to get the rules of this game wrong.