Comment by Terretta

Many of the SaaS/PaaS Show HN's here fail to get our business because they have team or business plans behind a Call Us (especially silly for metered usage). We want our team to use SaaS/PaaS before tackling it themselves, and the team will if the barrier to "already using it" goes down.

Talking to B2B SaaS here:

If your service adds value to small to midsize firms, and we can sign up without calling and still get (a) team features, and (b) sign-in with Apple/Microsoft with a domain match (and/or SAML SSO, but that's hassle), you almost automatically have us as a paying client. (Sign in with GitHub and Google don't count if you are trying to get IdP using clients outside the tech bubble.)

We do not want to "Call Us". Likely those who could talk with you and make the decision cost more per hour than your service costs per year per user. Costs you money too, and the friction costs you more in missed opportunities.

We don't want to book meetings. We are building, not sitting on Zoom calls to hear "sales engineers" unable to answer basic tech or security questions we can answer ourselves once we have access to docs or better just use it.

You let individuals sign up. Firms are just individuals roaming in packs.

Let individuals sign up their packs too.