Comment by sebstefan

I'm still missing it

We're not in a perfect competition environment ; profits are not to 0. There is an incentive for innovation.

Monopolies stifle innovation just the same. Imagine having an "amazon basics" product as your competitor. Or competing with something that embeds well in a closed off ecosystem like Apple's or Google's when 90% of your target demographic will value that integration.

Innovation breeds from a middle ground

The goldilocks is closer to 0 than not