Comment by cmrdporcupine

Out of all the parts of Google that take advantage of integration to pump up ad revenues, I'd say Chrome is the least of them?

If we're serious about this, separate search and ads. Force ads-Google to pay search-Google for data on the open market, and let other people pay for the same data, make it transparent, and let consumers see exactly what's happening.

While we're at it, separate Google's display ad network from its RTB facilities, basically carving DoubleClick back out again.

Then watch the stock tumble.