Comment by Syonyk

> Perhaps this is just my own brain's degradation, but how far removed from society do you need to be to expect your purchases to not be sold to the highest bidder? This practice is certainly older than I am.

It depends quite a bit on how you make your purchases.

If your purchases are on a credit card, with a loyalty ("tracking") card or App(TM) involved in the purchase? They're absolutely being sold to... well, probably not the highest bidder, but "all bidders with a valid payment account on file."

If you make a habit of paying cash for things and not using Apps or loyalty cards, and don't have your pocket beacon blaring loudly away on a range of radio frequencies when you shop, I expect a lot less data sales. It's a bit of a transition if you're used to credit cards, but once you're used to it, it's not bad at all, and involves a lot less data collection. I don't mind if the local barista or bartender knows me and my preferences, but I do mind if their POS system is uploading that data continuously.