The service is end to end encrypted with local AI for indexing.
I tried it a few months ago however and the upload/encryption was so slow from their desktop app it would have taken weeks to migrate my photos to the service.
Apple Photos in iCloud can also be E2E encrypted (though not by default: you have to explicitly enable that), are indexed locally, and Apple's pricing for storage is about half of this service.
Ente is client side E2EE at rest, on device AI, open source and audited.
E2EE solves all of these issues as long as it's open source and reproducible.
Efforts like these should be praised.
So then how can it be a paid service?
You can self-host Ente. The paid plans are if you choose to backup your photos with them, which is replicated across 3 different providers.
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Ente sells cloud storage.
The service is end to end encrypted with local AI for indexing.
I tried it a few months ago however and the upload/encryption was so slow from their desktop app it would have taken weeks to migrate my photos to the service.
Apple Photos in iCloud can also be E2E encrypted (though not by default: you have to explicitly enable that), are indexed locally, and Apple's pricing for storage is about half of this service.
That assumes you only use apple devices for everything.
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saving future person a google: https://support.apple.com/en-us/108756
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I think it's a pretty clever advert to be fair.
And I really like some of the stuff they are doing.
Their TOTP app is great.