Comment by sgarland

> There is no incentive to the consumer to purchase a vehicle with worse fuel economy.

Not true: Section 179 [0]. Luxury auto manufacturers are well-aware of this [1] and advertise it as a benefit. YouTube et al. are also littered with videos of people discussing how they're saving $X on some luxury vehicle.

> Not because consumers were "tricked" or "coerced". ... They buy them because they WANT them.

To be fair, they only want them because they've been made into extremely comfortable daily drivers. Anyone who's driven a truck from the 90s or earlier can attest that they were not designed with comfort in mind. They were utilitarian, with minimal passenger seating even with Crew Cab configurations. At some point – and I have no idea if this was driven by demand or not – trucks became, well, nice. I had a 2010 Honda Ridgeline until a few weeks ago, which is among the un-truck-iest of trucks, since it's unibody. That also means it's extremely comfortable, seats 5 with ease, and can still do what most people need a truck to do: carry bulky items home from Lowe's / Home Depot. Even in the 2010 model, it had niceties like heated seats. I just replaced it last week with a 2025 Ridgeline, and the new one is astonishingly nicer. Heated and ventilated seats, seat position memory, Android Auto / Apple CarPlay, adaptive cruise control, etc.

That's also not to say that modern trucks haven't progressed in their utility. A Ford F-350 from my youth could pull 20,000 lbs. on a gooseneck in the right configuration. The 2025 model can pull 40,000 lbs., and will do it in quiet luxury, getting better fuel economy.

[0]: https://www.irs.gov/publications/p946#idm140048254261728

[1]: https://www.landroveroflivermore.com/section-179.htm