Comment by dragonwriter

> But why now, and not like 5 years ago?

It’s a product of the rise in white nationalist/supremacist movements and white replacement theory. Pro-natalism with the explicitly racial content omitted (though even their often tied to overt appeals to eugenics and/or framing it as intra-societal/cultural competition, which is itself only a shade different from racial/ethnic competition, but for some reason doesn’t produce nearly as strong a negative reaction) is a face that can be shown to audiences that aren’t ready for the full-strength message.

I’m not saying every vocal pro-natalist is a white supremacist (most of the high profile ones are, though), but that the rise in white supremacy and the prominence of white replacement theory within the rising white supremacy is a big part of the explanation of why pro-natalism is a lot more prominent right now than in the recent past.