Comment by keiferski
1 year ago
Clickbait is a part of it, sure. But there are also many other content types that I wouldn’t characterize that way: 3+ hour long video podcasts, ambient music channels, niche indie musicians, short entertaining videos like Mr. Beast, etc. YouTube is increasingly a huge tent that includes tons of different kinds of content.
My point was more that YouTube is increasingly designed for a world in which people have their devices everywhere and jump in and out of watching videos.
Netflix isn’t, because it is still using the “old” model of sitting down for 30-200 minutes to watch a movie.
I’m not saying that the film model is bad or somehow worth getting rid of - I love films myself - just that it’s probably not the future of video content for most people.
I can see this working for individuals but what about families? And although i dont feel thinking too much about netflixes business it raises the question if this would requre to adapt their model to an ad based model rather than subscription.
Anyhow- i see a gigantic problem coming towards us caused by rapidly decreasing attention capacities and this does not help.
Not sure what you mean by families, but I would be willing to bet that most families today already let their children watch more YouTube family content than Netflix content.
And I do believe Netflix introduced a cheaper ad tier recently?
Every parent I know forbids Youtube, for obvious reasons. Even the content on the Kids service is utter crap (I know several who tried the service and dropped it.)
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Unfortunately all content is being optimized for increasingly brief attention spans and availability / focus.
Interestingly it’s not all content. Super long videos are doing well too, particularly interviews and video podcasts.
I assume some of this is the same trend of people putting long content on and half watching it in the background.