Comment by patrickmay

I hadn't heard that term before. When I was in technical sales, we called it the "Tampon Sale" technique, based on an old joke:

Two little boys found a five dollar bill on the street and went to the store to spend it. The first little boy came up to his friend with his arms full of candy. His friend just had a box of tampons. "Why do you want that, instead of candy?" asked the first boy. "Look here" said the second boy. "If we buy this we can go swimming and hiking and horseback riding...."

We were trying to sell an engine and quickly learned that the Tampon Sale fails spectacularly. We had to pivot to vertical solutions.