Weird it just popped up. Probably they cranked up a new algo that said, if they live near water, hit 'em with kayak ads. Why not paddle boards or boats too? Whatever.
What has the highest margin and therefore the most ad spend? Probably fancy folding kayaks. Kayaks are also popular with fishing in a way paddle boards aren’t. And either that person or his neighbors or friends are into fishing and Google knows this
Weird it just popped up. Probably they cranked up a new algo that said, if they live near water, hit 'em with kayak ads. Why not paddle boards or boats too? Whatever.
What has the highest margin and therefore the most ad spend? Probably fancy folding kayaks. Kayaks are also popular with fishing in a way paddle boards aren’t. And either that person or his neighbors or friends are into fishing and Google knows this