Comment by Breza
1 year ago
Well said. I've worked in adtech and this aligns with my experience. Alphabet probably wouldn't even make that much more money compared to its current ad program. There's no shortage of supply in display advertising.
1 year ago
Well said. I've worked in adtech and this aligns with my experience. Alphabet probably wouldn't even make that much more money compared to its current ad program. There's no shortage of supply in display advertising.
Exactly. Overall the idea of selling more people its ad targeting service is peanuts compared to search ads, or more relevantly, selling people the ability participate in the Display Ads market at all in the first place (through the aforementioned exchange monopolization).