Comment by gmueckl
6 days ago
Cynically, this feels like Corporate Messaging 101: don't ever admit that anything bad happened. Ignore it if you can. If you can't anymore, spin it into something positive at all costs. If it's bad news, be as vague and euphemistic as possible.
To be fair, SpaceX did/does(?) the same thing - they use pretty opaque messaging when things went wrong early on. And do stuff like deliberately not show explosion footage on the live stream.
They do sometimes give reasons for a stopped countdown such as "an issue with a valve" or "a boat in the wrong area".
"An error occured. Please try again later"
Can't use the word "error" in corp speak. "Something unexpected happened." Or maybe just "Oops."
Sometimes this extreme spin just makes me angry, to be honest.
"An unexpexted error..."
If you skimp on testing, errors are always unexpected.