Comment by sbuttgereit
6 days ago
Audience as in taxpayers perhaps.
Whether informing the public directly or indirectly by communicating with the press about the products they want public agencies to purchase isn't critical, but it could be important. Having a public that already warmly embraces your company, or at least is warmly embraced by those that might be vocal in support or not, could make some projects easier to sell vs. a public that is indifferent or even hostile.
There was never harm in positive publicity - even though I think the ”new space” operators targets commercial payloads foremost. Blue origin would not become Boeing but a logistical service provider, something like Maersk, chugging in the background.