Comment by marstall

it's not about the "meaning" of the word but more the way people use it and its connotations.

it is often code for a racist or homophobic sentiment the speaker doesn't want to own up to.

when people say "things are getting too woke" - let's be honest, they are often saying that people who were once unfairly marginalized (black people, gay people, women) are getting less marginalized.