Comment by TinkersW

Because they are helping Trump, their behavior is often so insane it drives people into his camp who might have otherwise been somewhere in the middle.

Look at the surveys done of swing voters in the last election, they biggest single item was social issues such as trans.

Also just read the linked article(seems reasonable enough, though I don't necessarily agree with all of it), and the moralistic responses attacking him personally, instead of responding by pointing with the part they disagree with, this is a logical fallacy.