Comment by SauciestGNU

I think what you're not getting is that there are lots of places in rural America that are violently queerphobic. Queer people are targets of hate crimes. There's a mainstream religion and political party in America that's tiptoeing around rhetoric of eradication of queer people.

So yeah, it can't be assumed businesses are queer friendly because lots of American Christians and conservatives would prefer queer people dead, or at least back in the closet.