Comment by mikepurvis

At a small enough scale, gut feelings can be totally reasonable; taste is important and I'd rather follow an opinionated leader with good taste than someone who sits on their hands waiting for "the data". Anyway, your investors want you to move quickly because they're A/B testing you for surviveability against everything else in their portfolio.

The worst is surely when management make the investments in rigor but then still ignores the guidance and goes with their gut feelings that were available all along.