Comment by geerlingguy

There's a lot of drama around the MrBeast YouTube channel lately—some of it justified, a lot of it manufactured...

I think the main thing is Jimmy Donaldson (MrBeast) has stated numerous times his goal in life (at least publicly) is to make the best YouTube videos possible. Realistically, a lot of the things that feed into drama are related to that goal: overwork, inadequate planning. They take 'move fast and break things' to the extreme to make the videos they make, and unfortunately the 'things' they break are often people.

The tough thing is, at least until recently, it seemed like MrBeast and the 'Beastification' of YouTube (where all content is loud, shouty, super-quick cuts) was inevitable. And in many corners (especially kids-centric content) it kind-of is. But luckily I think some people have pulled back. I feel like we're currently in kind of the anti-thesis of the '2001 Space Odyssey' era of entertainment. Instead of long, thoughtful content for consumption, it's fast-paced, zero-thought content with splashy colors.