Comment by lanternfish
5 days ago
Your conclusion is the exact same one the above essay comes to in the next paragraphs. It concludes that the "alignment" between MrBeast and his work is a result of the larger thesis: creators are ultimately created by the audience conditions of the platform. Or, authenticity doesn't mean much when the root of the creator isn't a ground truth, but a synthesis of demand.
We do not come to the same conclusions. The last paragraph is this:
“Luckily, I’d say I’m a pretty predictable guy.” Luck has nothing to do with it, Mr. MrBeast. Your predictability is the result of years of an information diet consisting of audience feedback metrics. You are the proudest creation of the YouTube Apparatus."
Audience feedback metrics are only part of what a creator does. They are people with complex motivations and being sensitive to audience feedback metrics doesn't eliminate that. I could see saying the ecosystem being a synthesis of demand (I mean that's just trivially true, we don't need an essay on Mr Beast to say that) but from interviews Mr Beast is very much a product of the pressure of YouTube mixed with the very specific nature of who Jimmy is as a person (from interviews he seems like a pretty weird guy and his videos definitely reflect his particular quirks).
Edit: I'm trying to see how the author and I agree but unless the author is saying that people who succeed on a platform are the people that do things that are successful on the platform (i.e. align with audience metrics) then I don't think we agree. And I don't think that's all they are saying because that's just trivially true everywhere and it would make all the talk about philosophy and authenticity useless cruft. I think that Mr Beast is the sorta platonic ideal of a "content creator" driven by metrics and even he cannot escape his own Jimmy Donaldson-ness in his videos.
The way I read it, the author says not that the creator as persona is synthesized by metrics, but rather that Jimmy himself is subsumed by MrBeast. He is being authentic, but that's true only because the platform inculcated those desires over a years long "information diet".
It's a view I sympathize with, even though I'm reticent to apply it to specific cases like this. Rather, when we look at these systems, we should treat their demands as prescriptive, rather than descriptive. Spotify is an excellent example. Say the recommendation algorithm starts recommending a genre, but not for any aesthetic reason. Over time other musicians that internalize the aesthetics associated with that genre and will succeed because they also get picked up by the algorithm. These artists are succeeding by making algorithm bait, but they're also being authentic because the algorithm they're courting shaped their sensibilities as artists and as people.
The article isn't making a novel observation that people are shaped by the systems around them but applying that idea to the creator economy.