Comment by palata
4 days ago
I don't use TikTok, but my understanding is that they are just a lot better than anyone else with the algorithm. Somehow where Meta built a social graph, TikTok built a graph of videos (no need to know who you are, they can just suggest videos based on other videos you watch). And it's apparently difficult to catch up (presumably because they have more users so more data to make better predictions).
That would, IMO, explain why people use TikTok and not something else.
As to where they go after TikTok is banned... I feel like there is also a factor of "Oh you want to ban chinese apps? Let me show you". Not sure whether it will last, though.
I'm skeptical that the algorithm is actually "better" and it's not just that the end users have fed TikTok a ton more data points about their personal likes and dislikes.
Of course an app you have used for thousands of hours is going to know you better than the one you tried for half an hour
Then be prepared to be surprised? I don't know why its better but it actually is night and day different. The best uneducated way I can describe it is YouTube sticks you into a model that only classifies people in large groups. Oh you watch video game streamers, you may like this alt-right talking heads. TikTok has a model that is tailored just for you. Oh you like video game streamers that play Tarkov? Here are some videos of other games similar to Tarkov.
> you watch video game streamers, you may like this alt-right talking heads
This is something that infuriates me about youtube, to the extent that I wonder if it's deliberate. Those guys feel like the propaganda the platform wants to sell me, whereas on the Chinese platforms there isn't the sense of HERE IS THE TWO MINUTE HATE PROPAGANDA VIDEO CITIZEN you sometimes get on other platforms.
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Reminder that YT used to be pretty decent about (music) recommendations until, I’d say, 2015-ish, that’s how I discovered lots and lots of very cool and interesting (music) stuff that I listen to this day.
Not sure how they managed to screw that up, but screw it they did, and nowadays the sidebar, or even the plain search, has become unusable.
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Try it. I've been using Youtube for a decade and its recommendations are a total crapshoot these days. TikTok figured out my preferences within 15 minutes just based on which videos I liked and watched, and it can change course extremely quickly if you get bored of a certain topic.
The total number of hours I spent Youtube must outnumber the total number of hours I spent on TikTok by at least 100:1.
For me the normal video recommendations are awesome on Youtube, I regularly find very obscure super interesting stuff in my recommendations.
For shorts it is abysmal, I only get horrible recommendations there - no idea why it is so different.
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I think youtube is deliberately not showing good recommendations to boost ad revenue
When I tried TikTok for the first time in 2020, it had my preferences dialed in within about 15 minutes.
I tried reels when it first released, and gave up after an hour of constantly being shown videos of scantily clad women.
Any video platform is engaged in a constant war against being the OnlyFans sales funnel. Mind you, this also has a false positives ban problem.
it absolutely is, i routinely do a vanilla algo run on reels vs tiktok to compare and it’s crazy how much better it is.
reels is really, really bad - it is surprisingly hard to get it to stop showing you some combination of “funny prank videos” and onlyfans funnel content.
> I'm skeptical that the algorithm is actually "better" and it's not just that the end users have fed TikTok a ton more data points about their personal likes and dislikes.
I've watched probably 1000s of hours of youtube and it's still pushing crap at me that I would never watch in a million years (edit: eg "How to create Smart Contracts using ChatGPT" or "Abusive tough guy picks fight w the WRONG GUY!"). Maybe it's better if you like a specific genre of video essays or whatever but in terms of a replacement for tiktok it's completely irrelevant.
Reels is at least in the conversation, but the UX is ass and the culture there is a dumpster fire. Granted, I haven't had a meta account for about a decade (the ad obsession just destroys the experience) so this is all hearsay.
Reels is just as bad as you remember, both in content and in presentation (the app is a dumpster fire).
> not just that the end users have fed TikTok a ton more data points about their personal likes and dislikes
Well, and what about the actual content? If all you have is a bunch of garbage it doesn't matter how good your algorithm is if all it can do is find the best garbage to push at the user.
As others said, you should try it. I did, and I was impressed how quickly it gets me to lose a lot of time.
I've put Tik Tok on my phone three different times now and used it each time over a few days and it seemed like I was scrolling endlessly and finding nothing.
YouTube's recommendations are terrible, but I usually open YouTube when I'm looking for something specific and it's amazing in that regard.
Instagram is somewhere in the middle. I mostly follow people I actually know so the videos are interesting because of that.
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I tried TikTok and it was awful. I didn’t find a single interesting video. I haven’t tried it since. I’m curious what people actually watch on there?
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I suspect that the algorithm is taking in inputs that maybe we don’t consider. Not just swipes or likes, but maybe even how still the phone is while you watch it or if you blink less, signs you’re more focused on the video. Maybe they don’t have access to that telemetry but I think that’s kind of the vein of how they measure attention more than just touchscreen actions
Also, Tiktok don't even require you to be a user to use, exactly because it's kinda irrelevant for them. They will build the algo based on which videos you liked, for how many seconds, replays, etc etc.