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Comment by maxglute

4 days ago

XHS is for cool GenZ, bias female, urban, has money / disposable income, think coastal elite. I guess more lifestyle/gram, pushes beauty, fashion, wellness, food, luxury goods etc. Douyin (TikTok) is for masses... "less cultured" audience, more working class / hillbilly, pushes some of the above occasionally but also everything else from cheap widgets to industrial equipment.

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maxglute

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suraci  4 days ago

Or the Chinese version of instagram, by short

  • sandspar  4 days ago

    Not really. Little Redbook is like if everyone on Reddit was upper middle class instead of Reddit's low middle class. Plus Instagram daily life and friend photos. Plus TikTok algorithm videos. Plus Tumblr microblogging. We don't have a 1:1 equivalent.