Comment by will4274
3 days ago
Neither color of Fruit Loops is natural. American food is colored to look cool, because cool sells better with Americans. Canadian food is colored to look dull, because dull sells better with Canadians.
3 days ago
Neither color of Fruit Loops is natural. American food is colored to look cool, because cool sells better with Americans. Canadian food is colored to look dull, because dull sells better with Canadians.
Is that your guess or were you in the marketing research department at Kellogs?
It's just how cereal is made. Before fruit loops are loops, they are grain mash. That grain mash is mostly uniform in color and brown-ish. In order to have a bowl filled with loops where some of the loops are yellow and others are green and others are blue, they add different colors of dye. It's the same whether it's neon green or organic green - the dye is added at the end for appeal to the consumer.
Why would they not just use less dye to reduce the colors in Canada then? Surely its more effective to produce them in one way instead of two.