Comment by mikeweiss

There are only three things that keep companies from doing bad things. criminal liability, civil liability and brand risk(PR). companies will do what our society has designed them to do, which is to generate profit while navigating those three risks. Negative PR is not enough to dissuade health insurance companies from doing bad things because it's generally not consumers who choose their insurance, it's their employers. Clearly we cannot rely on brand risk to keep these companies in check..we need more laws and regulation.