Comment by ra
3 days ago
I expect take up was in the low single-digit percentage points. So charging every single subscriber $2/user (even if they don't want it) probably yields significantly more revenue.
3 days ago
I expect take up was in the low single-digit percentage points. So charging every single subscriber $2/user (even if they don't want it) probably yields significantly more revenue.
Pretty sure that's not how the maths worked out, but rather $2 is the amount that would cover the cost of running the service based on data of existing customer usage levels.
This is a strategic play, not a revenue play.