Comment by listenallyall
2 days ago
This seemed like a poor example for the author to choose, of "not caring." Annoying, sure. But these extra upsells originate from someone who definitely cares about increasing revenue and is aggressively exploring multiple avenues to achieve it.
Companies don’t care about you, they care about your wallet, extraction of money from. The most pleasant companies to deal with are the ones who have found a niche where customer satisfaction helps with the goal of wallet, extraction from. But at best it’s a means to an end, and McDonald’s is definitely not one of those companies.
The article was about not caring at all, as in total apathy. Not "we're going to work really hard to purposely create anti-patterns."
I understand that, but it included this particular example which doesn’t fit. I guarantee the people at McDonald’s in charge of the kiosk design care a great deal about wallet.
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