Comment by crazygringo

> Sure, you can classify A/B testing as one extremely suboptimal approach to solving MAB problem. This classification doesn’t help much though, because the other MAB techniques do “magically increase the rewards” compared this simple technique.

You are quite simply wrong. There is nothing suboptimal about an A/B test between two choices performed until desired statistical significance. There is nothing you can do to magically increase anything.

If you think there is, you'll have to describe something specific. Because nowhere in the academic MAB literature does anyone attempt to state the contrary. And which, again, is why this blog post is so flawed.