Comment by macintux
2 days ago
If you aren’t already familiar, Clayton Christensen’s theories on this, on innovation and disruption, are widely praised.
2 days ago
If you aren’t already familiar, Clayton Christensen’s theories on this, on innovation and disruption, are widely praised.
Yeah, this is classic disruption. The amazing part is, I can almost guarantee that execs at Kodak read The Innovator's Dilemma, but it didn't help. Same goes for Nokia. Knowledge of the problem is apparently insufficient.
Sometimes there is no clear path from A to B. There is some weird fallacy where people tend to think every single company can make every single product if they simply hired the right engineers and throw money at it.
I think it comes from underestimating the role of process, structure, and competency, which are the DNA and codebase of a company.
Sometimes the market says the most efficient outcome is for your company to die and a replacement rise from the ground elsewhere.
Old, tired companies with lots of sunk costs and old employees are at a disadvantage.
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I'm definitely not saying any company can make any product, but it is striking when a company which is making a product refuses to believe the product category is going to evolve—even when they themselves are doing the original R&D to evolve it.
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