Comment by ylee

> For example, the bullet "scaling the user experience to lower HW specs may be challenging. iPhone mini may be closer to iPod UI" comment still suggests they were stuck in the mindset of the time. They thought it was unlikely that Apple could deliver a horizontal platform, rather Apple would be launch a series of individual phones at different prices, each with bespoke interfaces, just like all the players had been doing, over and over.

Indeed. I referred to it at the time as the 50-model strategy.