Comment by rrrx3
2 days ago
> They have to find ways to split up the tranches of conversion probability and sell them all separately, without revealing that this is only possible by selling ad placements that are intentionally not as good as they could be.
I worked in the adtech space for almost 10 years and can confirm this is where we landed, too.
>The short story is that they didn’t want a better algorithm. They wanted an upsell feature.
This is why I got out. No one cares about getting the right ad to the right person. There's layers upon layers of hand-waving, fraud, and grift. Adtech is a true embodiment of "The Emperor's New Clothes."
Is there a solution? Obviously those companies are not going to change, so what can everyone else do about it - besides already being very rich, starting a competing ad-tech without funding, managing to get market share, and managing to remain one of the good guys.
The only thing I can think of is to use things like influencer ads on places like Instagram or Youtube which ironically sound like much better value for money as you actually know what you're getting for the money.