Still, you didn't remove it as you claim in the article. For a potential customer booking a call there's no difference, even if your intention is for it to only be a "discovery call". What did you actually change on the website?
Actually, I did remove it, and it was gone for a long, long time (years). But only recently did I add it back because I discovered through a/b testing that I was losing leads that didn't want to cold email us, so instead of a cold email, they schedule a quick 15m call that takes little to no preparation for on my end. What it's not is a sales call, and it very quickly moves to an email thread. I am very clear that we don't do further calls past the discovery call -- it's all email (or Slack if they want extended support).
No, the entire post is around the decision to remove sales calls from the pipeline.
Still, you didn't remove it as you claim in the article. For a potential customer booking a call there's no difference, even if your intention is for it to only be a "discovery call". What did you actually change on the website?
Actually, I did remove it, and it was gone for a long, long time (years). But only recently did I add it back because I discovered through a/b testing that I was losing leads that didn't want to cold email us, so instead of a cold email, they schedule a quick 15m call that takes little to no preparation for on my end. What it's not is a sales call, and it very quickly moves to an email thread. I am very clear that we don't do further calls past the discovery call -- it's all email (or Slack if they want extended support).
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